A Sales Strategy Built Around the Property
Every commercial property appeals to a different type of buyer.
A vacant building may be best positioned for a business looking to occupy its own space. An occupied property may appeal to investors focused on leases, income, expenses, and future tenant demand. Commercial land may require a strategy centered on access, zoning, utilities, topography, and development potential.
Before marketing begins, we review factors such as:
- Property type and current use
- Location, visibility, and access
- Building and site condition
- Occupancy and existing leases
- Income and operating information
- Zoning and potential uses
- Improvement needs
- Likely buyer audience
- The owner’s preferred timeline
This review helps us develop a practical pricing, positioning, and marketing strategy.
Our Commercial Property Sales Process
Property Review and Positioning
We begin by learning about the property and the owner’s goals. Our team evaluates the property’s current condition, functionality, occupancy, market position, and available documentation.
We then identify the most likely buyer audience and determine which property features should be emphasized.
Preparing for the Market
Commercial buyers often need more information than residential buyers. Depending on the property, preparation may include:
- Professional photography and video
- Property brochures
- Floor plans or site plans
- Aerial maps and location graphics
- Lease and rent information
- Income and expense records
- Zoning and utility details
- Surveys or legal descriptions
- Information about recent improvements
Not every sale requires every item. We help owners identify the information that is most important for buyers to evaluate the opportunity.
Marketing the Property
Right Space Commercial provides in-house marketing support designed specifically for commercial real estate.
A property campaign may include:
- Commercial listing platforms
- MLS exposure when appropriate
- Email marketing
- Social media content
- On-site signage
- Paid digital advertising
- Broker and investor outreach
- Direct communication with potential buyers
- Printed materials and mailers
- Search-optimized property content
- Property videos and virtual tours
The marketing mix is tailored to the property, its location, and the audience most likely to purchase it.
Inquiries, Tours, and Offers
Once the property is on the market, our team responds to inquiries, shares available information, coordinates tours, and communicates with prospective buyers and brokers.
When an offer is received, we help the owner evaluate more than the proposed price. Important considerations may include financing, contingencies, due diligence periods, closing timelines, access requirements, and other terms that could affect the transaction.
Due Diligence and Closing
After an offer is accepted, we help coordinate communication among the owner, buyer, brokers, attorneys, lenders, inspectors, and other professionals involved in the transaction.
Our role is to help keep the process moving and make sure the parties have the property information needed to work toward closing.
